Friday, April 14, 2006

How Good Did that Feel?

I love this lil' story from AdAge:

Ex-Coker Heyer gives pouring rights to Pepsi
Revenge is not only a dish best served cold, but apparently with a glass of Pepsi as well. Steve Heyer, who took the CEO position at Starwood Hotels and Resorts after being passed over for the same job at Coca-Cola, has awarded soft-drink pouring rights at more than 300 Starwood properties in the US to Pepsi. Coke had pouring rights in the US for such Starwood brands as Sheraton and Westin since 1998. Those now shift to Pepsi.

Coke gets to keep the overseas properties, and a few here in the US, but I think that's absolutely hysterical.

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